PRIME business club

The people stories on this site are organised into two categories, which are always visible in the right-hand side bar. These are:

PRIME case studies, which are about people who have contacted PRIME or one of its partners and gone on to set up in business. We have written these to show what Olderpreneurs can achieve - but also to highlight the problems that can be encountered and difficulties that sometimes need to be overcome.

People in the news are stories that have appeared in newspapers and magazines about similar - or sometimes the same, people. Most of the time the media prefers to tell a cheerful success story. Nevertheless, the best of these articles also contain valuable lessons, enabling you to profit from the experience of others.

“Setting up your own business is something you can do for yourself”, says Laurie South, PRIME’s Chief Executive. “And it can provide you with a viable and interesting livelihood up to and sometimes beyond pension age.

“Age discrimination is unfortunately alive and well despite recent legislation. Older people’s own energy and enterprise has often come to the rescue. These case studies document many such examples.”

If you are interested in setting up your own businesses you are very welcome to contact PRIME on freephone number 0800 783 1904. Or click on the flower symbol at the top right of the page to send off for a free business pack.

This Olderpreneur showcase has been organised by PRIME in conjunction with London Metropolitan University, which runs free courses especially designed to meet the needs of women over 50 who are thinking of becoming self-employed.

The PRIME case studies have been part-funded by the Equal Diversity in Practice project, which is itself funded by the European Social Fund