Sharon Lawrence, Flying Changes PA
When PA, Sharon Lawrence, was made redundant at 50, she decided to go it alone and set up her own business as a virtual personal assistant (VPA). Flying Changes PA offers independent secretarial support for £19 - £23 an hour. Sharon says, ‘The more you stick at it, the better it gets. I would never go back.’
Sharon, now 53, worked as a Personal Assistant at a large corporate company. After four years, Sharon was made redundant at the age of 50. She says ‘My boss came and told me he wanted to retire and play more golf. No one thought about me at all.’ Not wanting to go through the stress of being back on the job market at 50, Sharon decided to set up her own business.
Her main duties as VPA include producing documents, audio typing, and a telephone and e-mail correspondence service. The majority of clients are small businesses, sole traders and entrepreneurs, but she also helps larger organisations who need assistance with a backlog of administration to get through and a deadline to meet. Recently Sharon has taken on work from HM Prison Service and Social Services. Sharon says, ‘I have transcribed some digital recordings of interviews between prisoners and their mentors and often produce reports in preparation for court. Some of them are quite harrowing, but it is much more rewarding than corporate work and my aim is to take on more work within the social sector.’
Starting out
In October 2006, Sharon registered as a sole trader. The name and logo of Flying Changes PA are a nod in the direction of dressage, which Sharon used to take part in; a ‘flying change’ is a dressage movement. In her youth, Sharon took part in the competitive arena and says, ‘to be a good horsewoman, I needed to be patient, dedicated and impeccably focussed; coincidentally, all the qualities of being a good VPA.’
Sharon took a free, three-day small business course with Inbiz to get some support starting up and says: ‘They walked us through the basics - how to do your accounts, get a business logo and name, register with companies house and a multitude of other hugely important information for someone just starting out in business. It was incredibly useful.’ You can find out about other Inbiz courses at www.inbiz.co.uk
There was no business funding available in Wigan, so Sharon started from scratch. She began by doing favours for friends for free, who later became clients. Sharon says ‘It was difficult finding a balance of how many freebies to give out. You have to be careful not to get walked over.’
Marketing
Having an Internet presence is one of Sharon’s key tips for being successful. It is especially necessary for a virtual assistant, as a large percentage of communication is web based. Sharon used www.streamline.net to build her website. She says ‘It is under £100 for a year and walks you through the basic stages.’
When starting out, Sharon made a marketing mistake by forking out £400 for an advert in a magazine. She says, ‘A company approached me via the Chamber of Commerce, so I immediately trusted them. I was not sure if I could afford the advert, but was told I could cancel at any point and be refunded. When I did decide to cancel, I found that my less than honest salesman had left the company and I just had to pay the money; it was a hard lesson.’ Now Sharon markets via networking and word of mouth, which is much more cost effective. If she does place an advert, Sharon makes sure that all promises are agreed in writing.
Networking
Sharon joined Business Network International (BNI). But after paying for an expensive membership and a breakfast at every meeting, Sharon estimates the cost being around £1100-1200 annually. She says I did a lot of work to help the group but got very little in return.’
To get round the expense of networking, Sharon and a group of other business owners set up their own group, ‘Just Networking’. It costs just £50 a year, and goes towards equipment for the group. The group meets every Wednesday morning and after just two months Sharon already feels it is more productive than other networking groups. She says ‘I have already had a good deal of business interest from the group and I know I can refer other members with confidence.’
Wigan Borough Business Club hold a free networking session once a month. The event includes presentations and refreshments and brings in 20-100 networkers. Sharon says that her increase of networking in the last eight weeks has brought in three new clients.
Problems
Sharon became so dedicated, that she got into an unhealthy habit of missing lunch. ‘I would check my emails at 7am and before I knew it, it was 3pm and I hadn’t even had a cup of tea!’ Sharon explains. The problem got serious and she was taken into hospital with severe stomach pains. There was no permanent damage, but Sharon resolved to look after herself. She says ‘I make sure I eat lunch before 3pm, and force myself to have breaks and wind down. You have to look after your health.’
Future
Three years after setting up, Sharon has got a good selection of regular clients. She says, ‘In two more years I’ll be really comfortable. But I’m happy now and would highly recommend being self-employed..
Contact
Sharon Lawrence
Flying ChangesPA
Mobile: 07821288055
Email: sharon@flyingchangespa.co.uk
Web: www.flyingchangespa.co.uk
Posted on Thursday, November 26th, 2009
Under: Case studies, Front page, North West | 1 Comment »




























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