About PRIME
PRIME is a registered charity, number 261794-2, linked to Age Concern England. PRIME stands for the Prince’s Initiative for Mature Enterprise. It was set up on the personal initiative of HRH The Prince of Wales in response to letters he was receiving from people desperate to work but unable to find anyone to employ them - because of their age.
If you are interested in self-employment or setting up your own business you are very welcome to contact PRIME direct on freephone 0800 783 1904, or email prime@ace.org.uk
PRIME also has a network of over two hundred partner organisations around the UK, drawn from the public, private and voluntary sectors. All of them offer free business advice, and sometimes also free or low-cost training.
PRIME is organised in a regional way that closely mirrors the geographic structure used by government. This makes it easier to work with the business and educational support services provided by government, and if necessary campaign locally, regionally or nationally to get problems fixed.
PRIME is the only national organisation dedicated to helping older people start and run their own businesses. A third of those aged between 50 and state pension age are not working, with the large percentage dependent on benefits. By comparison self-employment, or perhaps setting up in business with other people (a partnership, social enterprise or co-op), are attractive options.
Legal
PRIME is the working name of The PRIME Initiative, a company limited by guarantee registered in England and Wales with company number 4184314.
PRIME’s registered address is Astral House, 1268 London Road, London SW16 4ER, which is also the address for routine correspondence.
PRIME is a wholly-owned subsidiary of Age Concern England, charity number 261794. PRIME, as a linked charity, has its own charity number, which is 261794-2.
HRH The Prince of Wales is PRIME’s Founder and President, and Patron of Age Concern.
See also
PRIME has a privacy policy for this site that you can read at Your privacy and also has Terms of use and a Complaints procedure.
PRIME has another web site www.primeinitiative.org.uk that contains more historical background and research into age and employment issues.
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